Clever RX
2 min read

McDonald's Franchisee Reduced Time Spent on Hiring by 71%

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This large McDonald's Franchisee is a strong adopter of technology to help their stores operate efficiently. They realized inconsistent hiring practices across their locations were affecting operational efficiencies. By adopting Efficient Hire they gained a tool that is easy to use by all managers, allows for quick engagement with applicants, provides admin level accountability metrics, and most importantly, helps fill open positions faster.

The Challenges

    • Disordered hiring
      The Franchisee didn’t have a consolidated pool of applicants. They couldn't track walk-ins or referrals & were driving job seekers to a clunky application, missing out on key sources of traffic.
MDC Franchisee
    • Losing candidates
      They lost candidates to the competition due to the limitations of their hiring technology and managers couldn’t quickly and easily engage with candidates.
    • No accountability
      Leadership had little insight into key hiring stats, like applicant flow and manager engagement across their restaurants.

The Approach

    • Effective applicant flow
      Easy access to all candidates in one account including applicants from job boards, the McDonald’s career page, walk-ins & referrals – increased candidates with a simple application.
    • Easy manager adoption
      A mobile and text-first interface, designed for quick engagement, builds adoption for busy McDonald’s managers.
    • Oversight and accountability
      Leadership has visibility into recruiting operations allowing them to implement and support good hiring processes and to hold teams accountable for driving this key input of their profit and loss statement.

The Results

  71% Reduction in time to hire

  Hires ~70% of applicants when engaged the same day

  A single manager hired 6 crew members in one day for the first time


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